The WayBar Story
The WayBar’s journey to your taste buds began with mom preparing halvah in the family kitchen. Her recipe was simple: it was all the love that went into the process that really brought out the flavor. It also inspired a whole new kind of snack bar. Years later, a few simple ingredients, some plant-based goodness, and a whole lotta love are again bringing out the real flavors you can sink your teeth into.
This is the way. This is Goodness Bar.
The WayBar Story
The WayBar’s journey to your taste buds began with mom preparing halvah in the family kitchen. Her recipe was simple: it was all the love that went into the process that really brought out the flavor. It also inspired a whole new kind of snack bar. Years later, a few simple ingredients, some plant-based goodness, and a whole lotta love are again bringing out the real flavors you can sink your teeth into.
This is the way. This is Goodness Bar.
Founder
My journey began with a simple idea: to create a snack bar that is genuinely good for you. In a market filled with bars loaded with unnecessary sugars and long ingredient lists, finding something both nutritious and delicious seemed nearly impossible. Even the bars made with fewer, natural ingredients often didn’t deliver on taste.
Inspired by my mother’s recipe for Halvah, a sweet treat she made for cultural events, I realized that real goodness comes from simple, wholesome ingredients. Using just four core components—chickpeas, nut butter, molasses, and dried fruits—I crafted the perfect snack that provides natural, plant-based goodness.
What started as a personal project for my family has grown into a larger mission to share the goodness with others. At WayBar, we focus on promoting goodness—goodness to ourselves and each other. Our bars aren’t labeled as protein bars or energy bars; they are simply Goodness Bars. As the “Ambassador of Goodness,” I invite you to join us on this journey to bring real, nutritious food back into our lives. This is more than a snack. This is the Way. This is the Goodness Bar.
